Log in



The 2020 **VIRTUAL** ATD-Central Indiana Chapter Learning Summit

Friday, November 20, 2020

*******************************************************************


Afternoon keynote: Mike taylor

With over two decades of real-life, in-the-trenches experience, designing and delivering learning experiences, Mike Taylor understands that effective learning isn’t about the latest fad or trendy new tools. Known for his practical, street-savvy style; Mike is a regular and highly rated speaker at industry events and helps clients with learning projects of all kinds. He also teaches in the Instructional Design & Learning Technology graduate program at Franklin University.


In addition to learning, Mike loves helping others do great, fun and cool that bring out their inner rock star. He's energized by breaking the ice and connecting with other people and is a huge advocate of narrating your work to share and help others do great things!

session: THINGS L&D SHOULD STEAL FROM MARKETING

We may not realize it, but as learning professionals, we have a lot of things in common with marketers. We both face one big challenge: How to get people’s attention and help them think and act in new ways.

So what can we learn from marketing teams? As it turns out, a lot. In today’s hyper-distracted world, we must first engage our audience if we have any hope of informing them. Savvy marketers understand how to use the latest technologies and tap into the psychology of emotions — there’s a reason you don’t see bullet points in advertising.

In this session, we reveal some tools and techniques that marketers have been successfully using for years to capture attention and move people to take action.

What you will take away from the session:

* Why marketers are better at engagement than L&D

* How marketers can change your perspective on content for the better

* Some marketing tools & techniques you'd be crazy not to steal for your learning program.

    Powered by Wild Apricot Membership Software